Brutal El-Fasher Massacres in Sudan Trigger Global Boycott Against the UAE
Outrage Mounts Over Emirati-Backed RSF Atrocities in Darfur as Calls to Shun UAE Travel, Trade, and Investment Surge
Sudan, PUREWILAYAH.COM — A renewed global wave of anger is rising against the United Arab Emirates, as the massacre of civilians in Sudan’s El-Fasher by the Emirati-backed Rapid Support Forces (RSF) sparks intensified calls for a boycott of the Gulf state and companies linked to it.
Social media users across Sudan, the region, and the global diaspora are urging the public to halt travel to the UAE, withdraw investments, avoid Emirati goods, and reconsider business ties with UAE-based corporations.
El-Fasher Massacres Trigger Global Backlash
The boycott movement, long circulated among Sudanese activists, surged dramatically after RSF militants captured El-Fasher in North Darfur on 26 October — the last major Sudanese Armed Forces (SAF) stronghold in the region.
The takeover was accompanied by mass killings described online as systematic slaughter, with disturbing footage showing RSF fighters boasting about murdering civilians, including women, children, and the elderly, as residents attempted to flee.
Satellite imagery showed streets stained with blood and large-scale devastation, deepening global outrage.
It is widely documented that Abu Dhabi has served as the RSF’s primary patron, supplying weapons and materiel used in atrocities across Darfur — despite the UAE’s public denial of involvement.
Boycott UAE: From Dubai Tourism to Corporate Ties
In response, activists are urging:
Cancellation of trips to Dubai and Abu Dhabi
Avoidance of Emirati consumer brands
Termination of business partnerships with UAE-based firms
Review of investments tied to UAE financial institutions
“Stop going to Dubai and Abu Dhabi, boycott the UAE for their crimes in Sudan,” one online user demanded.
“It is truly not that hard to just book your holiday elsewhere — there are much nicer places,” another remarked.
Infographics circulating online include major Emirati companies such as Etihad Airways and international firms with perceived UAE connections, promoted under the banner “Boycott for Sudan.”
When Emirates posted a promotional slogan, “This is how we do Business,” users flooded the replies with footage of RSF fighters killing unarmed civilians, counter-captioned: “This is also how you do business.”
Another user wrote bluntly:“People now openly despise the UAE for its genocidal actions in Sudan. The UAE destroyed its brand.”
Gold Trade Under Scrutiny
Some activists are specifically targeting gold exports — a pillar of the Emirati economy. The UAE is among the world’s largest gold exporters, and much of its supply is believed to originate from RSF-controlled mines in Sudan.
Intersection With Palestine Solidarity
Boycott messaging has increasingly linked Sudan’s suffering to the war on Gaza, drawing parallels between:
RSF atrocities in Darfur backed by the UAE
Israeli genocide in Gaza backed by Western powers
“If you have true solidarity for Palestine,” one widely-shared post declared, “you will understand that the UAE is parallel to Israel in this comparison.”
Palestinian journalist Hind Khoudary, based in Gaza, said she had planned to visit her father’s grave in the UAE after the war but has now committed to boycotting the country — urging others to do the same.
War Background
Sudan descended into full-scale war in April 2023, following disputes over integrating the RSF into the national army. The conflict has since:
Killed tens of thousands
Displaced over 13 million people
Seen RSF forces accused of genocide and systematic atrocities across Darfur
Investigations, including by MEE, have documented UAE supply routes delivering weapons to RSF forces through networks spanning Libya, Chad, Uganda, and Somali regions.
From Darfur to Gaza, public outrage is converging against the UAE’s destabilizing role in Sudan and its complicity in mass atrocities.
What began as a Sudanese pressure campaign has now transformed into a global boycott movement, threatening the UAE’s carefully-crafted international image — and signalling that impunity has reached its breaking point.
As images of slaughtered civilians and destroyed Sudanese cities continue to circulate, the call grows louder: Boycott UAE — No tourism, no trade, no complicity. (PW)